About

We show you how people actually work

For 10 years, I ran professional summits for thousands of tech leaders. The presentations were valuable, but people wanted to see how to actually implement what they learned.

Presentations show what's possible. Demos show how to actually do it.

That's why I started CoFi.

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Watch them work

Practitioners from Google, Meta, Amazon, and other leading companies share their screens and show exactly how they use AI in their daily work.

Every quarter, 10 practitioners do live demos:

• Open their actual tools
• Share their real prompts
• Walk through their workflows
• Answer your questions live

You see their screen, what they type, how they think. Then you do it yourself tomorrow.

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Quarterly summits

We do 4 summits per year because quality beats quantity. We find practitioners actually shipping AI features. Each summit is 2 full days: 10 demos of 40 minutes each. Enough time to go deep, not just skim the surface.

You watch a demo in January, implement it in February, come back in April with questions. You're never more than 3 months from fresh content.

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Built for Product & Design teams

Day 1: AI for UX and Design
Day 2: AI for Product Management

Every demo is tailored for practitioners doing this work. Not executive overviews, not engineering deep-dives. Real workflows for people building products.

If you're a PM or Designer trying to integrate AI into your work, this is built for you.

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About the founder

I'm Farid Ali. I've been running professional summits for a decade through Academy OX, connecting thousands of practitioners.

Now I'm taking everything I learned and focusing it on the biggest shift in how we work: AI. Not through theory or courses, but by watching top practitioners work in real-time.

CoFi is for Product & Design teams ready to master AI.

Let's figure this out together.

Farid Ali
Founder, CoFi